AI Insights · Timothy · July 2022
Top 5 Film & Television Apps in South Africa Q2 2022
In Q2 2022, the top Film & Television apps in South Africa experienced varied trends in downloads, revenue, and active users, with Disney+ and Netflix leading the market.
The second quarter of 2022 showcased interesting trends for the top Film & Television apps in South Africa on a unified platform. Here's a detailed look at the performance of these top 5 apps: Disney+, Netflix, Showmax, Viu -Stream TV Shows & Serials, and DStv Stream.
Disney+ saw a significant fluctuation in weekly revenue, peaking at approximately $141K in mid-May, before dipping to around $64K in early June and rising again to $107K by mid-June. Downloads were highest in late May with around 201K and gradually declined to about 53K by the end of June. Active users increased from 111K in mid-May to a peak of 372K in mid-June, before slightly decreasing to 304K by the end of the quarter.
Netflix maintained stable weekly revenue throughout the quarter, ranging between $18K and $28K. Weekly downloads hovered around the 40K mark, with slight variations reaching up to 45K and down to 37K. Active users showed a consistent upward trend, starting at 1.2M in late March and rising to 1.28M by the end of June.
Showmax experienced a steady increase in weekly revenue, peaking at approximately $32K in the final week of June. Downloads saw a downward trend, starting at around 61K at the end of March and dropping to 27K by the end of June. Active users fluctuated slightly, starting at 582K and ending the quarter at 488K.
Viu -Stream TV Shows & Serials had relatively stable weekly revenue, ranging between $3K and $5K. Downloads fluctuated, peaking at around 37K in early June and ending the quarter at approximately 26K. Active users remained consistent, starting at 351K and ending at 349K.
DStv Stream did not generate any revenue during the quarter. Downloads showed a gradual decline from 31K in late March to 27K by the end of June. Active users remained relatively stable, starting at 563K and ending the quarter at 568K.
These insights are drawn from Sensor Tower data. For more detailed analysis and insights, visit Sensor Tower.